Trueb Dental
CREW
Director
Executive Producer
Producers
Director of Photography
Gaffer
Music Composer
Sound Mixer
PA
Editing/VFX
Colorist
Nick Erickson
Ian Trueb
Alex Romero
Ricky Granados
Yuki Noguchi
Chris Pritzlaff
Cameron Bashaw
Neologic Studios
Austin Morrise
Ian Trueb
Nick Erickson
Tashi Trieu
OBJECTIVE
John C. Trueb, DDS, runs a dental practice in the small town of Manteca, CA, with an already existing patient outreach to the bay area and Sacramento. The spot’s goal was to take advantage of budget filmmaking and create a brand story that attracts families and reinforces Dr. Trueb and his staff as a true backbone of Manteca.
DIRECTION
Instead of shouting at the screen with some “call now” phone numbers, we highlighted the patient experiences of four key demographics. We followed parallel storylines of each character: a first timer at the dentist with mom and dad, a soon-to-be high school graduate, a college student returning home to get his teeth cleaned, and a fatherly figure in need of a new crown.
FUN FACTS
CAST
John Trueb
Erich Friedrich Tiffany Davis Sara Barron
Sarah Almquist Ryan Johnson Shannon Johnson Mackenzie Stoughton Cindy Perdichizzi
Dawn Campbell Cheryl Kapferer Cynthia Souza
Mishelene Bezner Margie Sianez Scott Erickson Ian Trueb* Leslie Trueb*
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LOCAL ADVERTISEMENT IN AMC SHOWPLACE MANTECA 16.